For its thirteenth season, the RC44 Championship Tour has been given a makeover and has been rechristened the 44Cup with a more modern logo in carbon black and neon yellow.
"Rebranding is a standard marketing procedure in the corporate world," says Chris Bake, who has campaigned Team Aqua continuously from the very dawn of the circuit. "The 44Cup continues to provide the most exciting, rewarding and cost effective owner-driver one design racing there is, but, after 13 years, we felt it was time to give the brand a cleaner and bolder line - a positive fresh statement. It feels to me that the circuit is getting a second lease of life."
